Back when Ronaldo moved to Madrid there were a lot of rumors going on about his life, some of them pretty elaborate. We decide to use that as a contrast with BES product and its guarantee to grow your money.
One of the rumors we invented was that Ronaldo had a baby from an unknown mother, by that time someone in the agency thought it was too implausible to be believed as true. Well… Call us visionaries.
As a teaser for the campaign we launched a rumor: Ronaldo was recording a music album. We leaked a video of Ronaldo singing and it went viral, made the news all over the world and had almost 2 million views on YouTube.
