2013

Can you imagine real clients (who look as though they're relishing the experience) literally killing ideas?  Setting fire to them, shredding them and guillotining them?

The web film, Excuses, was shot with the talent of real Portuguese clients. That's really brave Portuguese clients responsible for some of the country's most important brands:

GALP (Portuguese Gas and Petrol); EDP (Energy of Portugal); 
L'ORÉAL; UNILEVER; BES (Espí­rito Santo Bank);

They agreed to be the bad guys to demonstrate that: "These are your excuses. This is your opportunity: Eurobest Young Creatives Competition. Here you can't blame the client."

 

 

 

2011

It's very hard being young in advertising and being constantly out shadowed by the big guys; the Young Creatives Competition is one of the few chances young people have to show what they are worth. So, to convince young creatives to participate in the 2011 edition we decided to use the old ones to prove a point: they are too old to enter, it’s your chance. Can you imagine Hegarty, Wieden or Droga singing? It's the same, applied to our small market.