We've always loved to create.
It is a magical process: there’s nothing there and then one day, ...puff!, something totally new emerges.
That’s funny and all when you are talking about ideas to promote a product but then we took it too far: we decided to create a human life.
And boy (actually, girl), it was the best idea we ever had.
Here’s our best personal project:
The production process was long and nauseating.
The copywriter actually worked a lot harder than the art director on this one. (Hard to believe, right?)
The art director only had to put up with mood swings and sudden crazy cravings of the copywriter, doesn’t seem like much to do, though…
And then, this amazing idea was launched (ouch, this doesn’t sound good on this context) on April 14th 2012 at 2:20 am.
Since that day, since that hour, since that minute, our lives changed forever.
We are sorry for this cliché, we know we are creatives and should think of something more original to say, but if you are a parent, you know that’s the only truth you’ll ever know again.
